“Artists and cultural workers have always been social leaders and they are some of the most influential and strongest catalysts of change. When it comes to sustainability, their presence is pivotal.

“We envision the Green Culture community as an awakened, switched on community of collaborators with their hearts in this mission, serving as an inspiration and example for the rest of the world.” ~ Vesna Sokolovska ~

Our Vision

We are creating an international multi-sector platform in the Western Balkans that adopts sustainable measures and collaborates to find solutions to today’s most pressing economic, environmental and socio-political problems. The Creative Industries are the leaders of our mission. As influential actors in society, artists and cultural workers are in a prime position to educate and influence the public on these pressing issues.
We connect four sectors, the Green Creative Sector, Green Business, Green Science and Green Philosophy, to take a main lead in finding sustainable solutions and communicating them to the wider public. By starting in small communities a ripple effect will unfold, sending the message throughout the region and beyond.

We envision:

  • A world in which everyone takes care of the planet, takes responsibility for their actions and makes their decisions based on what is best for the environment and society as a whole.
  • A society in which we don’t even have to discuss environmental protection because it’s so deeply engrained in our basic values,
  • A creative sector which starts to develop and plan projects with an overview of the its impact on society and the environment,
  • The prevalence of conscious businesses which strive to serve, produce and thrive sustainably, as well as develop deep, meaningful relationships based on these strong values,
  • Science and the arts working together to creatively present sustainable solutions to global problems in an inspiring and realistic way,
  • A world of collaborative co-existence in which everyone prioritizes sustaining the planet, the only home we share.

Our Mission is to

  1. engage all cultural organizations, individual artists and businesses to practice sustainability*. Artists and cultural workers have always been social leaders and influential innovators. Thus, their role, in raising awareness about sustainable living and promoting green living standards to the wider public is pivotal.
    *whether referring to economic, environmental or social, sustainability for us means the capacity to continue a particular behavior indefinitely with wide positive impact.
  2. create a platform for a likeminded community of individuals, companies and organizations to provide a living example that environmental sustainability and low/zero carbon industries are post-modern imperatives.
  3. help develop an internal Western Balkan creative economy by linking different sectors in society (culture, business, economy, science), which promotes talent in the region and builds a network of likeminded forward thinkers,
  4. facilitate profound change in people’s understanding, perception, attitude and behavior towards sustainability, and inspire new leaders from the region to lead the way and effectively communicate sustainability to the public.
In more detail, with the Green Culture mission we’d like to:
  • shift collective consciousness about individual responsibility in society and human impact on the planet, understanding the consequences of ignoring this burning issue,
  • shift attitudes towards caring about the environment, making it an integral part of our value system,
  • link different sectors in society (culture, business and science) to work in synergy with one another, therefore reaching a wider audience and making a bigger impact on people’s attitude and behavior towards the environment,
  • empower, educate and inspire the next generation of environmental/sustainability leaders, giving them the right tools and communication skills to accomplish great things for the right reasons,
  • continuously raise awareness of the environmental, economic, and socio-political challenges of our day through the powerful channels of the Arts and Culture and,
  • celebrate our accomplishments and have fun!

Green Culture World Foundation Advisory Board

Susie Ambrose

Is co-founder and Trustee of the Green Culture World Foundation.

Susie is a well-known and successful British businesswoman with over 20 years of business experience. She is a keen philanthropist and author, who is passionate about bringing together regional leaders and industry experts to find solutions in the creative sector for a Clean Planet Earth.

In her previous work, Susie has created a life-changing service designed to serve the basic human need. This directly reflects the need for a healthy relationship with the environment. To quote Susie “It is amazing how small but consistent tweaks of our everyday behavior can help us live in cleaner greener surroundings, and prolong the life of our planet for our future generations.

Katrina Reitman

Independent art specialist

Katrina has a BA in English language and literature from Cyril and Metodij University Skopje , Macedonia.

She studied art history at Sotheby’s Institute, London and Contemporary Art at Christie’s Education, London. She has also undertaken the Certificate Course in Gemology and diamond grading at GIA London

After working at Stern Pissarro Gallery in London , she became an independent art consultant for an important contemporary art collection in Oslo.

Katrina is a patron of the Contemporary Art Society and has been involved in fundraising.

She is a supporter of First Story, a London based charity providing literary workshops for promising young writers.

A member of Niko Nestor Charity for improving the quality of water. Passionate about seeking new ways of improving the quality of our natural environment and preserving and restoring our planet’s natural resources.

Jelena Radonjic

Trustee of the Green Culture World Foundation

Jelena is an award-winning career and business coach. She is passionate about helping aspiring, conscious professionals thrive in the careers they love. With 25 years in international recruitment and education management, Jelena is CTI qualified, and through her coaching programmes she brings clarity, confidence and purpose into careers and businesses.

Working in sales, business development, candidate selection, talent acquisition and managerial roles, from start-ups to University Career Service, to growing SMEs in Japan and the UK, Jelena has developed a strong business acumen and commercial awareness as well as high level of cross-cultural competence. She believes in effecting change in business and society through raising awareness and helping individuals reach authentic professional fulfilment. She is inspired by working for the greater good, including the preservation of our beloved planet Earth.

Victoria Nestor

MEng.- Environmental Engineering

Founder and active member of the UK Charity Niko Nestor, which supports the advancement of water sports by promoting environmental education in UK and Europe and helps raise awareness of the importance of a clean water environment. Victoria is the CEO of EnerGo Consulting UK whose aim is, through collaboration with experts in the fields of advanced materials, energy and environment, help businesses achieve and maintain sustainable growth. As a King’s College London Alumni, with a passion for science education, Victoria is a mentor to undergraduates and strives to motivate students and help them achieve their best potential. She holds a MSc in Environmental Engineering and a BSc in Materials Engineering.

All Roads Lead To Montenegro

Green Culture X - 2021

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