Jelena is an award-winning career and business coach. She is passionate about helping aspiring, conscious professionals thrive in the careers they love. With 25 years in international recruitment and education management, Jelena is CTI qualified, and through her coaching programmes she brings clarity, confidence and purpose into careers and businesses.

Working in sales, business development, candidate selection, talent acquisition and managerial roles, from start-ups to University Career Service, to growing SMEs in Japan and the UK, Jelena has developed a strong business acumen and commercial awareness as well as high level of cross-cultural competence. She believes in effecting change in business and society through raising awareness and helping individuals reach authentic professional fulfilment. She is inspired by working for the greater good, including the preservation of our beloved planet Earth.